Performing a Mini Content Audit

What Stories Do Your Stories Tell? A worksheet for planning a messy-but-useful content analysis.

Have you ever wished you could have a deeply researched analysis of your newsroom’s output so you could understand the patterns and themes that your audience sees? You don’t need a team of researchers to experience the benefits of journalism content audits. The tips and worksheet below will help you capture new insights and learnings by taking a quick step back from your work.